California Girl Tonic

California Girl, a functional food business based in Virginia, needed labels for their new line of water kefir beverages. Apothecaries from the 1800's came to mind when I learned that their probiotic product had countless health benefits. I used this as inspiration to develop a vintage branding for the line. I decided to label the water kefir "Tonic" and designed the label, choosing vintage fonts, textures, illustrations and decorative elements. To ensure the bottle still looked at home on a shelf today, I also utilized another modern font that offered just a slight vintage feel.